Apple was the first major technology company to start an artificial intelligence, AI chat bot with Siri.
That said, Apple's Siri usage has stalled lately. OpenAI ChatGPT has taken the world by storm, although OpenAI's ChatGPT has also run into controversy with the temporary Sam Altman ouster and Sam Altman's return back to the firm.
With the iCloud and the App Store Apple has gathered a huge treasure trove of information on its users. This information could be stored and modeled via artificial intelligence, AI algorithms to derive insights about user behavior, which can be fed into Siri.
Apple's business model does not entail gathering and analyzing user data to serve users advertisements. Actually, internet advertisements could increase Apple's market capitalization to 5.4 trillion USD in value.
But given the fact that Apple claims it does not analyze users' data to serve internet advertisements, the user data could be modeled via artificial intelligence, AI and fed into Siri to produce search results.
Apple is currently paying around 12 billion USD to Alphabet Inc, Google's owner to use the Google search engine as the default search engine in iPhons, iPads, Macintosh computers. That is a huge sum of money, which Apple could save if it were to use its artificial intelligence, AI chat bot Siri to produce search results, much as OpenAI, which is now more or less controlled by Microsoft does with ChatGPT.
Siri with iCloud and App Store users data and information could become a powerhouse on its own and drive ever more users to Apple's services, by buying its iPhones, iPad and Macintosh computers first, of course.
If Apple utilizes AI more, Apple's intrinsic worth could touch 7.3 trillion USD in the next 12 years, according to Wolfteam Ltd.'s revenue and profitability projections and comparables estimates.
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