Amazon is the clear leader in cloud computing, the most exciting market of our time.
Cloud computing's yearly revenue run rate exceeds 100 billion USD at present and analysts forecast cloud computing could become a 700 billion USD yearly revenue market in the long run.
Amazon with its Amazon Web Services(AWS) offering is the clear leader by revenue and market share in Infrastructure as a Service(IaaS), the main vertical of cloud computing. AWS is active in the other areas of the cloud as well.
GitLab provides a software code repository, collaboration and software production platform which is essentially an Infrastructure as a Service cloud offering that could prove central for writing computer code, which is actually the most important part and bedrock of our modern day digital information society.
Yes, Amazon's AWS has huge resources, advantages and inertia working for it, but history knows of many examples where a large establishment company has underestimated or ridiculed a small and agile challenger, which finally ends up conquering the market. Blackberry was the dominant player in smartphones, then Nokia and all of a sudden Apple and Steve Jobs appeared on the stage to present the iPhone. Yes, Apple was not a s small company, but in smartphones Apple was nonexistent. And Apple ended up literally obliterating the competition in high end smartphones.
GitLab is also a small, agile, quick, fast changing, pacy and innovative company which, as far as I am concerned, will in the future take a reasonable size of the IaaS cloud market.
In order to really disrupt Amazon, GitLab must develop a brealthrough product like the iPhone. Do I think such a thing could happen? I would put the probabilities of such an event at 27 % at present. But hard work and skill can change probabilities.
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