Apple Inc, the iPhone, Mac, iPad and App Store maker is not a major player in the Infrastructure as a Service cloud computing market where Amazon, Microsoft and Alphabet are the leading three corporations by market share with significant distance from their followers.
So one may be tempted to say Apple Inc has no discernible cloud computing strategy. Yet, Apple's App Store is a cloud way of storing software applications. In addition, the iCloud and iTunes services, which are mainly for email and songs, take up a large part of everyday's 24 hours for consumers.
Apple seems not intent to became a dominant player in the Infrastructure as a Service cloud computing market per se, but the company is making inroads in cloud computing via the Appstore, iCloud and iTunes. Thus Apple is firmly ingrained in the computing activities of everyday consumers and also corporations as many Silicon Valley and generally US based companies utilise Apple's Macintosh computers, iPhones, iPads, Apple's office suite applications and Apple's services as part of their corporate infrastructure.
In short, in my opinion Apples is major player in cloud computing, although Apple's explicit cloud computing revenue is not large.
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