Bitcoin investing risk can be measured by Bitcoin's price volatility.
Bitcoin price's high volatility is one of the main reason Bitcoin has not become mainstream by now.
Since Bitcoin's price volatility prevents to an extent the store of value function of money Bitcoin is striving for.
The main thing preventing US pension funds, the largest institutional investors from investing in Bitcoin is it's high volatility, which is mainly due to Bitcoin's low liquidity.
Hedge funds and limited number of asset managers invest in Bitcoin. But this is not enough to start the liquidity begets liquidity virtuous cycle.
Involving the public into investing in Bitcoin is the thing that could grease the wheels of cryptocurrencies trading liquidity. Much like with common stocks. When the general public in the USA started investing in stocks en masse in the 1930s, stocks market liquidity went up a lot giving broader rise to institutional investing.
General public investing not only in cryptocurrencies, but in cryptocurrencies stocks could increase cryptocurrencies liquidity.
The media could help in this regard. But first, the cryptocurrencies system has to be cleansed from bad actors.
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