Amazon has ridden extremely well the cloud computing wave. Its online merchandising business provides the necessary stability to finance the growth of Amazon Web Services, its cloud computing business.
Actually, much of computing done all over the world will likely move to the cloud. Amazon and Microsoft are the main leaders in this new business vertical.
The cloud computing business globally could reach 1 trillion USD in 10 years. Amazon is basically laying the ground for domination in this business. Amazon Web Services offering is excellent and has an extensive edge over its smaller competitors. Amazon and Microsoft are so entrenched in cloud computing now, they are very difficult to dislodge.
Amazon's market share of cloud computing is around 30 %. What is even more relevant for Amazon, is that the cloud computing business is extremely profitable and scalable at the same time.
Amazon has to simply continue to innovate in cloud computing and will achieve further extraordinary success.
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