Apple Inc is focusing on increasing its market share in iPhones, iPads and Macintoshes with an emphasis on iPhones, naturally.
The idea is to create a hardware walled garden in which to distribute Apple services, mainly applications via the App Store. The 80 %, 20 % model of revenue from the App Store is skewed mainly to revenue from electronic games developers. And the respective revenue.
This kind of business strategy seems viable for Apple, since still the global share of iPhones seems to be hovering around 12 %, so there is huge room for improvement there. Apple's iPhones, iPads and Macintoshes are expensive devices, so any increase in market share there of will bring large probable increase in Apple's intrinsic value and market capitalization respectively.
A more clandestine avenue of growth are iPads, where Apple has a large market share already.
Apple's iPads large screens and very good productivity can provide for additional application of Apple App Store's services.
In the mid-term the above services is a good one, but in the long-term, Apple has to develop better, more innovative products is Wolfteam Ltd.'s corporate view.
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