Starbucks Corp, the coffee company should be trading, based on its fundamentals, at 2.2 times its current market capitalization of circa 121 billion USD.
Coffee consumption is important for dealing with daily challenges.
Starbucks' revenue is growing with more than 10 % year on year on an yearly basis and Starbucks is comfortably profitable.
Starbucks is undervalued due to future growth prospects, the value of drinking coffee and the social effect of people drinking coffees in large Starbucks saloons.
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