Apple, under Steve Jobs, made a technology revolution by conceiving, developing, designing and manufacturing first the iPhone, then the iPad and building on its Mac personal computers line.
I would argue that under Timothy Cook's leadership Apple is actually moving forward and actually also tremendously succeeding because of the inertia, momentum created under Steven Jobs' leadership.
No breakthrough products has Apple brought to market under Cook's leadership as CEO. Apple has turned into a dividend paying, large corporation behemoth living on inertia for the benefit of its pension funds and endowment shareholders. Jony Ive was also been pushed aside. Apparently the shareholders of Apple do not want to bear the risk of developing new products.
At the moment, I doubt Apple has a deep enough bench of genius engineers and designers to create a new breakthrough technology product like a self-driving electric car or Apple TV set for example.
It takes a genius like Steve Jobs to create revolutionary technology products. And it took even Steve Jobs more than 30 years to come up with the iPhone.
However, in the mean time Apple Inc is a cash cow which can bring, apart from dividends, also capital appreciation to its institutional shareholders.
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