Apple chose to use Google Gemini in its search engine.
Apple is striving to show it does not gather and utilize users data of iPhone, iPad, Macintosh users. By using Gemini's AI Apple is outsourcing data gathering to Alphabet's Google and Apple is unrelated to user data gathering and analysis.
This is a risk for Apple. Investors and analysts might claim that Apple is not fully utilizing AI.
However, by remaining free of user data usage and manipulation scandals, Apple could well increase a lot its intrinsic value in the future.
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