Cloud computing as a business is very profitable as Amazon, Microsoft and Alphabet's cloud businesses have net profit margins often exceeding 20 %.
Why is cloud computing so profitable?
Because having all servers at one company, Amazon's AWS for example, enables Amazon to exponentially service the whole world with relatively fixed or slowly growing number of software developers, computer servers and support. That is, Amazon's AWS fixed cost base is growing quite slowly, while its cloud business scales exponentially.
I forecast cloud computing will have 300 billion USD yearly revenue run rate in 7 years.
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