Snap Inc., the owner of the Snapchat application could substantiate a valuation of 250 billion USD, up from 53.91 billion USD currently.
Meta Inc., Facebook's owner is under scrutiny from regulators due to alleged abuse of monopoly power and trying to sway Meta's applications viewers toward certain views.
Outside Snapchat, there just isn't another credible, innovative large scale social network that could fill the void left, if Meta's Facebook and Instagram influence declines. Twitter is a possible contender, but Twitter has made large inroads into news, media users, but has not done well winning the young user demographic.
Snapchat is fresh, innovative and rides one of the main mega trends of our time - video consumption.
Young users love Snapchat yellow colour, innovative stories feature, camera company vision, agility to bring new features and so far its pure, clean, untainted by controversy public image.
Snap Inc., may currently be unprofitable, but if Snap Inc. continues growing revenue in excess of 40 %, profits will soon appear and actually become sustainable, which would support a much larger market capitalisation for Snap Inc., than the current 53.91 billion USD.
In short, Snapchat is the young and fresh future of social media, in my humble opinion. Quick, easy, hustle free, photos and pure, clean social connection experience is what Snapchat provides.
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